Pizza Hut and Sensoro Begin Cooperation on Internet Dining Era
This was the first story I worked on while at Sensoro, and I knew it was going to be an important article because Pizza Hut is such a recognizable brand in the US. My research told me that tech entrepreneurs and enthusiasts in the US were excited about beacon and IoT technology, but very few had heard about what Sensoro was doing in China because Sensoro’s previous partners, which include Chow Tai Fook and China Railway Highspeed, are not widely recognized in the US. After the PizzaHut article came out, Sensoro started to get more mentions on the web and in online forums on beacon technology. A key success in my marketing and PR work for Sensoro was my contact with the most influential authority in the industry, Steve Statler, who asked me to help him include Sensoro’s story into his eBook, the first on the industry.